Jennifer

Zaragoza

is a cool Product Designer who excels in navigating ambiguity, and refining defined problems.

With 5 years of experience, I specialize in Experience Design, Design Thinking, and Product Strategy in the B2B SaaS space. I am passionate about Design Ops and Design Systems.

Collaborative * Scalable * Empathetic

My Design Philosophies

Collaborative

I believe in designing through close collaboration with stakeholders, including users, engineers, and other designers. This ensures all perspectives are considered, leading to more effective and innovative solutions.

Empathetic

Drawing from my background in veterinary medicine, I strive to deeply understand and address users' needs and emotions. By combining empathy with data-driven decisions, I create solutions that truly resonate and serve their purpose.

Scalable

I design with scalability in mind, ensuring that my solutions can grow and adapt to increased user demands or new use cases without losing quality or performance. This approach allowed me to craft sustainable products for the long term.

Case Studies

My Proudest Work

Global Payments

Fintech • Customer Display • Dashboards

Led the redesign of merchant tools and customer-facing flows used by over 100K businesses across the Global Payments ecosystem

Tagboard Inc.

B2B • SaaS • API integrations

Directed design for live production tools that supported storytelling at scale, from sports arenas to broadcast studios.

What I bring to the table

    • Proficient in crafting and applying style guides for organizational efficiency and unified branding.

    • Expert in expanding design systems for streamlined workflow and consistent brand identity.

  • In my experience, I've facilitated engineer involvement in early product meetings to integrate technical insights with business and client objectives.

    Also, pioneered regular design critiques to harmonize technical and design considerations, optimizing collaborative problem-solving.

    • Innovated a unique marketing strategy incorporating iconic imagery and brand colors, elevating brand visibility.

    • Drove customer engagement and revenue growth through strategic marketing of new product launches.

  • Able to lead the design of numerous foundational projects.

    Previously led 8 projects culminating in the launch of Tagboard's App Marketplace at the 2023 NAB Show.

    Established products now critical to the daily operations of Tagboard’s major clients.

    Clients include NFL, Fox Sports, TEGNA, and more!