JenniferZaragoza
is a Product Designer who navigates ambiguity, sharpens defined problems, and uses AI to move faster without cutting corners.
With 6 years of experience, I specialize in Experience Design, Design Thinking, and Product Strategy in the B2B SaaS space.
I am passionate about all things Design System and Design Ops.
Collaborative * Scalable * Empathetic
My Design Philosophies (not in any particular order)
Collaborative
I believe in designing through close collaboration with stakeholders, including users, engineers, and other designers. This ensures all perspectives are considered, leading to more effective and innovative solutions.
Empathetic
Drawing from my background in veterinary medicine, I strive to deeply understand and address users' needs and emotions. By combining empathy with data-driven decisions, I create solutions that truly resonate and serve their purpose.
Scalable
I design with scalability in mind, ensuring that my solutions can grow and adapt to increased user demands or new use cases without losing quality or performance. This approach allowed me to craft sustainable products for the long term.
Selected Work
My Proudest Work
Checkout Flow Redesign
Streamlining the checkout experience to reduce drop-off rates while enhancing collaboration and communication between design and product through clear delegation and cross-functional alignment.
View Case Study →
Multi Location Access
Designed the end-to-end multi-account experience for restaurant merchants managing multiple concepts under one login, including account selection, an admin switcher, and user-to-account assignment flows.
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View Case Study →
Deposit Threshold
A high-leverage admin experience redesign that reduced payment exceptions and user error by introducing clear, configurable thresholds with layered permissioning and validation feedback.
Best viewed on desktop
View Case Study →Project Untaboo
Lead Designer
2022
Health • Wellness • Mobile • UI Design
Led the design of a mobile app to personalize period care and improve menstrual health outcomes for underserved communities.
Untaboo: Period Care App
End-to-end product design for a mobile app that personalizes period care, delivering tailored product recommendations and health education to improve menstrual health outcomes.
View Case Study →What I bring to the table
Contributed to Style Guide creation & Design Systems maintenance+
Proficient in crafting and applying style guides for organizational efficiency and unified branding. Expert in expanding design systems for streamlined workflow and consistent brand identity.
I've enhanced workflows with Design Processes+
In my experience, I've facilitated engineer involvement in early product meetings to integrate technical insights with business and client objectives. Also, pioneered regular design critiques to harmonize technical and design considerations, optimizing collaborative problem-solving.
I tap into marketing strategies+
Innovated a unique marketing strategy incorporating iconic imagery and brand colors, elevating brand visibility. Drove customer engagement and revenue growth through strategic marketing of new product launches.
Has had fun in handling numerous projects of varying sizes+
Able to lead the design of numerous foundational projects. Previously led 8 projects culminating in the launch of Tagboard's App Marketplace at the 2023 NAB Show. Established products now critical to the daily operations of Tagboard's major clients. Clients include NFL, Fox Sports, TEGNA, and more!