Reimagining the Restaurant Checkout
Launched 2025
Tips Were Dropping—So We Redesigned the Moment That Matters
*Due to Non-Disclosure Agreements, specific details and visuals from this project are omitted to maintain confidentiality.
Business Goals
Global Payments aimed to improve the tipping experience in Genius by reducing drop-offs during checkout. Customers often walked away mid-flow, leading to lost tips and reviews. The redesigned display focused on speed, clarity, and keeping users engaged through the full transaction.
My Plan
Consolidate the tipping and review steps into one interactive screen, introduce smart visual cues that suggest more is coming, and create a frictionless journey that encourages users to complete the flow and leave a tip.
My Role
Lead Designer
As the lead designer for the customer display redesign, I owned the end-to-end design process, collaborated across teams, and drove strategic decisions that shaped the product experience from concept to delivery.
Team Delegation:
Managed weekly design timelines and assigned tasks based on team strengths to keep progress steady and efficient.
Design Ownership:
Led the visual and UX direction of the POS flow, ensuring clarity, consistency, and responsiveness across the new 13” customer-facing screen.
Cross-Functional Communication
Requests for easier integration with other data sources or marketing tools to create a more holistic view of digital marketing efforts.
Execution Oversight
Delivered high-fidelity prototypes and partnered with engineers to ensure smooth handoff and accurate build of the new experience.
Before the Glow Up 💅🏻
The original flow displayed only one screen at a time, causing confusion about what came next. Customers often tapped once and assumed they were done, leading to frequent walkaways before tips or reviews were completed.
Identifying Drop-Off Triggers and Opportunity Areas
Confusion => Drop-offs
The screen advanced only after a user tapped, with no indicators that more steps would follow. This made customers believe the interaction was complete after the first screen, causing them to walk away before leaving a tip or signature.
Mismatched Button Priority
The call-to-action lacked proper hierarchy. The button styling unintentionally signaled finality. Rather than guiding the user to continue, it caused confusion. This small visual cue had a big impact on user behavior.
Missed Revenue Opportunities
Since tipping and reviews were not surfaced up front, users often skipped them altogether. This led to fewer completed interactions, less feedback for merchants, and reduced tip volume.
Research
Grounding Design in Real-World Behavior
Orbit
Axiome
Let’s make tipping irresistible
Let’s keep users engaged through the full payment experience by surfacing tips, reviews, and sign-offs in one seamless, attention-holding flow before they can ghost.
If we simply took out the button, most user activity happens on the left side of the dashboard, where users quickly navigate across pages to work. We still are asking users to move across the screen.
Let’s make it larger, and move it closer to where their cursors is usually found, to increase user engagement and visibility.
Don Norman in The Design of Everyday Things.
“ Experience is critical, for it determines how fondly people remember their interactions.”
Design in Motion
The new customer display prototype reflects a modern and streamlined approach to the checkout flow. I focused on guiding users through tipping, reviews, and signatures with clear visuals and subtle cues.
Best viewed on desktop
If on desktop, go head and hover! The gradient of brand color moves around CTA border.
My idea to bring a gradient to the main CTA was born from the idea that all Tagboard products can be used together seamlessly. Together, they created a beautiful and natural workflow, much like a gradient.
If on desktop, hover here as well! The gradient glow follows your cursor.
My approach here was similar as before but controlled by the user, they choose their flow inside Tagboard. Where their journey begin and where they end inside the dashboard is up to the user.
Might not need this page
I always have more up my sleeve: In my efforts to bring more interaction design to Tagboard, I proposed smaller interactions. I wanted to bring fun and awareness to user actions.
Utilizing the 4 main parts of micro-interactions, as described in Dan Saffer:
image from Userpilot
I crafted
More
✨ Sparkles ✨
Reflection
Why This Project Matters
This case study shows how I led design strategy under tight timelines while solving for both user experience and business goals. It’s a strong example of how I turn friction into flow and how I collaborate across teams to make it happen.
Designing for a payment experience sharpened my ability to reduce friction in high-pressure flows without sacrificing clarity or compliance.
This project reflects how I lead with speed, think through edge cases, and design for both user trust and business impact.
If you’re building products where trust, timing, and conversion matter—this one’s especially for you (;